Product Packaging

As part of Chewy Ginger’s Story

The role of packaging for Chewy Ginger is a function of design research, our collaborative relationship with designers and production team between London and Jakarta, along with a focus on delightful experiences and sustainability. Our focus is on prudent use of technological advances to produce soothing Ginger product range , recyclable and sustainable materials. We are glad about the role re-usable packaging is playing as part of what Chewy Ginger is about.

Along with our producers and design team we have taken ownership of a re-usable structure that aligns with our brand position, how families and friends audience will want to relate with Chewy Ginger at home, at work, at play and in transit.

It is less about in-store shelf standout, but how Chewy Ginger has a soothe effect, as you pick it from your kitchen worktop, share with friends at lunch, at work, in public spaces or in-flight. In this context, Chewy Ginger comes to life across other aspects of our social life, domestic, public and international travel.

As a result, our direct to consumer packaging is a responsive conversation and story. It is an ongoing conversation with you.